Member Growth

2024 Association Outlook: Embrace the Change

Chris Vaughan, PhD
April 10, 2024

Reading Time: < 1 minute

In this presentation, we explore the 2024 association outlook and how professionals can embrace and adapt to the evolving landscape. Join us as we provide a descriptive overview of the upcoming year, highlighting key trends, opportunities, and strategies to navigate the dynamic environment. Get ready to discover the transformative potential of the 2024 outlook and prepare yourself for the possibilities that await.

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Todd Unger

SVP of Membership, American Medical Association

It’s been a dramatic impact. Transformative. Our rate of growth last year tripled. We could never have done it without Sequence.

Ian King

Chief Strategy and Membership Officer, American Psychological Association

Our results with Sequence Consulting were phenomenal. It was massively successful. They have great experience they deliver a lot of value.

David Wickenden

SVP Enterprise Strategy, AARP

What Sequence Consulting delivers is excellence. I’d recommend them for anything related to the organization's strategy.

Rich Harwood

Founder, The Harwood Institute for Public Innovation

Sequence helped us make a leap – and we’re grateful for it. We got much greater clarity about our value proposition and a strategy we’re still using years later.

Daryl Thomann

COO, Make-A-Wish Foundation

Sequence has extensive not-for-profit expertise. They made the project a complete success for our organization.

Andrew Smart

Chief Membership and Marketing Officer, SAE International

Most companies have that one really great consulting experience. Sequence Consulting is that one-in-a-million consulting group.

David Schutt, Ph.D.

CEO, SAE International

Working with Sequence, our organization grew ten times over, we entered entirely new industries and expanded our industry consortia by five times. All within three years.

Mark Carpenter

Director of Web Strategy, American Chemical Society

I recommend Sequence Consulting for their non-traditional approach to solving problems. They understand my culture and the realities I’m facing, and they come up with practical solutions I can implement.

Tom Nelson, Ph.D.

Chief Operating Officer, AARP

I think of Sequence as the paradigm busters. We get superior thinking every time.

Christian Kuhn

Director of Partner Strategy, AARP Services

Sequence Consulting is the kind of firm that adds value and totally gets it. They figure out things that have never been done before that have repercussions for years.

Dave Austin

CEO, Influent50 an AARP Services Company

We took a new business from zero to $47 million in three years. We could have never done it without Sequence Consulting.

Arthur Evans, Ph.D.

CEO, American Psychological Association

Our strategic planning with Sequence was incredibly successful. They gave us great confidence that where we ended up was the right place for the organization.

Cris Gardner

VP Corporate Strategy, AARP

I look to Sequence Consulting when I have a tough puzzle and need actionable recommendations. If your challenge is understanding a thorny problem, getting internal consensus, and moving forward, Sequence is your people.

Mark Nylec

Director of CRM, AARP

Other firms fly at 100,000 feet; Sequence tells you how to land the plane. I say: here is my idea, and Sequence takes it and runs.

Bernie Hengesbaugh

COO, American Medical Association

If you want a turnkey approach, go with the big firms. But if you’re interested in someone very credible working with you on a personal level, I would go with Sequence Consulting.

Tami Brehm, CAE

VP Member Services, American College of Rheumatology

Sequence brought focused expertise to our partnership and invested in our success. We are a complex organization. Sequence helped us easily leverage our unique differences to create new growth opportunities.

Chris Gloede

CMO, American Bar Association

Sequence Consulting led the way. When we needed help evaluating marketing automation, they developed the business case, and they helped us identify the fastest path to revenue and profit.

Barbara Burgess

COO, The Wright Foundation

Sequence has been transformational. Sequence gave us an entirely new way to think about our business. They gave us the confidence to move forward and showed us the way.

Julia Fitzgerald

CMO, American Lung Association

We are still benefiting from their work years later. Sequence helped us chart a strategic path that empowered our team and produced better-than-expected results.

Christine Donohoo

Chief Communications Officer, AARP

Sequence always over delivers.

Margaret Mueller, PhD

CEO, Executives Club of Chicago

Our membership doubled in the last three years. Sequence helped us lean into our purpose, restructure our model, and reframe our value proposition to deliver what our members needed most.

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2024 Association Outlook: Embrace the Change

other popular client stories

Our Successful Client Stories

The Doctor Is In: How Sequence Helped the AMA Achieve Exponential Member Growth

The Membership Multiplier: How Sequence Helped the Executives’ Club Double Down on Growth

From Standards to Solutions: How SAE International Multiplied Non-Dues Revenue by 10X

Breathing New Life into a Lapsed Base: How the American Lung Association Achieved 50% Growth

Strategic Breakthrough: How APA Achieved 25% Growth & Beyond

Case Study: How AARP Turned Market Insight into a $43 Million Revenue Stream

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