Author: Debbie Willis Is your association thriving? According to recent surveys, association executives feel more confident than ever, with 67% optimistic about their organization’s future
Discover the power of associations—the unsung heroes shaping our daily lives. See how their influence makes modern society possible.
Discover how to foster a successful consulting relationship with Sequence Consulting’s expert tips on trust, collaboration, and effective communication.
Discover the unique strengths of associations and why they don’t need to be unicorns in the organizational world. Learn about the Triple Bottom Line Advantage and the power of distributed leadership.
Discover how AI is revolutionizing association management in 2024, enhancing efficiency, member engagement, and strategic insights through innovative technology.
Discover why associations thrive by being unbusinesslike, balancing mission, member value, and money over singular profit, offering unique insights for leaders.
The events that unfolded over 2020 and 2021 have brought about extraordinary change for organizations in nearly every industry. Associations, in particular, had to adapt quickly, assess old ways of doing things.
Affinity products are a powerful tool for associations to add member value and drive non-dues revenue—but only if they’re done right. Too often, organizations focus on revenue at the expense of relevance. In this post, we explore how to assess and improve your affinity programs, align them with your mission, and deliver meaningful benefits that members love. Are you ready to rethink your approach to affinity products?
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Tim Licitra
Executive Director, IEEE Power & Energy Society
“Our membership doubled in the last three years. Sequence helped us lean into our purpose, restructure our model, and reframe our value proposition to deliver what our members needed most.”
Margaret Mueller, PhD
CEO, Executives Club of Chicago
“Working with Sequence, our organization grew ten times over, we entered entirely new industries and expanded our industry consortia by five times. All within three years.”
David Schutt, Ph.D.
CEO, SAE International
“Our results with Sequence Consulting were phenomenal. It was massively successful. They have great experience they deliver a lot of value.”
Ian King
Chief Strategy Officer, American Psychological Association
