Category: Association Insights

Association Industry Trends

And the Survey Says … Associations Are Thriving in 2024, with a Bright Future Ahead

Discover the evolving future of associations in 2024 and beyond, with a focus on growth, innovation, and member engagement. Association leaders are more confident, with financial gains and increasing membership driving progress. In-person events are back, providing networking opportunities and community-building experiences. Looking towards 2025, expect rapid growth, technological advancements, and a move towards hybrid event formats shaping the industry. Embrace change, stay ahead, and join the path to association success.

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Is Your Affinity Product Strategy Missing the Mark?

Affinity Products: Are You Doing Them Wrong?

Affinity products are a powerful tool for associations to add member value and drive non-dues revenue—but only if they’re done right. Too often, organizations focus on revenue at the expense of relevance. In this post, we explore how to assess and improve your affinity programs, align them with your mission, and deliver meaningful benefits that members love. Are you ready to rethink your approach to affinity products?

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