Member Research & Analytics
Turn Insight Into Actionable Strategy
- Sequence Consulting
- Association Consulting Services
- Member Research & Analytics
Data is only valuable if it leads to better decisions.
At Sequence Consulting, we help associations move beyond surface-level findings to uncover what members actually value, what drives behavior, and where growth is being constrained. Our research doesn’t sit on a shelf. It informs strategy, sharpens priorities, and gives leaders confidence to act.
We combine rigorous research design with deep association experience to translate member voices and market signals into clear, decision-ready insight.
We help you understand your members—and nonmembers—at a deeper level, uncovering what they value, how they engage, and why they stay (or leave).
Custom Surveys & Focus Groups – Get real, actionable insights from members and nonmembers.
Needs & Experience Analysis – Identify gaps, opportunities, and barriers to engagement.
Segmentation & Loyalty Models – Discover your most loyal members—and what keeps them.
Retention & Churn Analysis – Pinpoint why members lapse and how to keep them connected.
Case Spotlight: Executives Club of Chicago
The Executives' Club of Chicago doubled membership in three years. See the innovative engagement strategy we developed to restructure their model and reframe their value proposition.
We bring the power of data science to association decision-making—revealing patterns and opportunities that drive performance.
Predictive Analytics – Forecast membership trends and growth potential.
Market Sizing & Competitive Analysis – Understand your position and where to play.
AI-Powered Engagement Insights – Optimize outreach and personalize communications.
Dues Pricing & Value Optimization – Set pricing based on real member data and market benchmarks.
We help you learn from the best. By comparing your performance and practices against high-performing organizations, you gain clarity on where to improve and how to get there.
Membership Growth & Retention Benchmarks
Non-Dues Revenue Trends & Best Practices
Dues & Pricing Model Comparisons
If you’re thinking about how member insight, data, or benchmarking could inform your next strategic decision, we’d welcome the conversation.