Membership Insights Through Research & Data Analysis

Better Data, Better Decisions:

Member Research

Smart Growth Starts With Great Member Insights

Turn Data into Action. We go beyond reports—our research and analysis help you attract, engage, and retain members with strategies backed by real data. From member segmentation to behavioral trends, we uncover insights that drive smarter decisions and sustainable growth for your association.

Deep Insights to Drive Membership Growth

Member Research & Insights

Custom Surveys & Focus Groups – Get real, actionable insights from members and nonmembers
Member & Nonmember Needs Analysis – Identify gaps, opportunities, and potential barriers
Member Segmentation & Loyalty Models – Discover who your most loyal members are—and how to keep them
Retention & Churn Analysis – Find out exactly why members leave and how to keep them engaged

Success Story:
One association used our retention insights to rework their onboarding strategy—increasing first-year renewals by 18%.

Smarter Growth Through Advanced Analytics

Advanced Analytics & Market Intelligence

Predictive Analytics – Leverage data-driven forecasting models to identify emerging trends and opportunities
Market Sizing & Competitive Analysis – Understand where your association stands in the industry
AI-Powered Engagement Insights – Use AI-driven analytics to optimize communications and member engagement
Dues Pricing & Value Optimization – Determine the right pricing strategy based on market and member insights

Success Story:
A professional association used our AI-powered engagement insights to personalize communications—increasing email engagement by 40%.

Learn from the Best to Drive Better Results

Benchmarking & Best Practices

Membership Growth & Retention Benchmarks – See how your retention and acquisition stack up
Non-Dues Revenue Trends & Best Practices – Learn what revenue models are working for top associations
Dues & Pricing Model Comparisons – Optimize your pricing by seeing what similar organizations charge
Cross-Industry Insights from Leading Associations – Get proven strategies used by high-performing organizations

Success Story:
A global association adjusted their dues structure based on benchmarking insights—leading to a 12% revenue increase without losing members.

Member Research and Data Analysis

Why Choose Sequence Consulting?

With 20+ years of experience helping top associations grow, we don’t just give advice—we deliver strategies that work.

We Know Associations

100% focus on membership organizations

We Deliver Results

Our clients have seen double-digit growth in membership & revenue

We Work With the Best

Trusted by twelve of the top twenty associations

Let’s Build Your Association’s Future.

MEMBER RESEARCH SUCCESS STORIES

How Deep Member Research Helped Double Membership

The Membership Multiplier: How Sequence Helped the Executives’ Club Double Down on Growth

Case Study