Category: Guest Posts

Unlock the full potential of your association by focusing on member engagement, the key to driving renewals and executing your mission effectively.

Discover how to leverage your association’s mission to drive membership growth by aligning with millennial values and utilizing technology effectively.

In 2015, millennials surpassed Generation X to become the largest population in the workforce. The majority of the workforce is getting younger. Most membership organizations are seeing the average age of their members go up.

Discover how association membership models have evolved. Explore challenges and strategies reshaping member engagement in today’s digital age.

Discover effective, evidence-based strategies for lasting member retention with insights from Sequence Consulting. Optimize renewals, engage early, and enhance interactions.

Nonprofit disruption has been a topic of conversation for what seems like forever, but at what point does a disruption become the status quo for nonprofits?

Headwinds evokes the image of sailing into the storm. We imagine wind whipping our faces as we make progress against forces beyond our control. Headwinds is a good word for the market forces facing membership organizations today.

Eighty percent of executives say creating an “outside-in” culture is a high priority for the future. Outside is where the good stuff happens. Buyers buy. Inventors invent. Competitors compete. An outward-focused organization has its eyes on the action.

For well over a decade, “integration” has been the holy grail of marketing. Integration means many things. It means coordinating multiple channels. It means cooperating as teams, agencies, and disciplines.

Craft a membership offer that members can’t resist by emphasizing value over discounts, bundling benefits, and clear communication to drive engagement.

There is a saying called Parkinson’s Law: “Work expands to consume the available resources.” Which is to say your entire team will always be busy and your entire budget spent. The question is how do you ever do something new?