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Eighty percent of executives say creating an “outside-in” culture is a high priority for the future. Outside is where the good stuff happens. Buyers buy. Inventors invent. Competitors compete. An outward-focused organization has its eyes on the action. They see what’s happening now and what’s coming down the pipe. Equally important, it sees itself the way it really is, how it stacks up, and what futures are possible. Most organizations are unconsciously designed not to do that. I say “unconsciously” because no leader would intentionally blinker with their own organization. I say “designed” because layers of decisions stack up to create an organization that spends most of its time thinking about itself. Decisions about how to communicate, what gets rewarded, and what information is important. How can you know if your organization is designed to face inward?