Membership Marketing
Membership Marketing Designed for Long-Term Growth
- Sequence Consulting
- Association Consulting Services
- Membership Marketing
A thriving membership does not happen by chance. It is built through deliberate choices about who you serve, what you promise, and how you connect value to action.
At Sequence Consulting, we help associations design membership marketing strategies that attract the right prospects, deepen engagement, and retain members over time. We bring together data, strategy, and creative insight to move beyond campaigns and tactics, building systems that support sustainable growth across acquisition, engagement, and reactivation.
Our work connects vision to measurable results, helping associations strengthen their member value proposition, target with precision, and market with purpose.
We help you reach the right prospects with the right message—driving higher response rates and faster growth.
Advanced Member Segmentation – Identify high-potential audiences based on behaviors, interests, and demographics.
Segment-Specific Messaging – Craft messaging that resonates with each segment’s needs and motivations.
Targeted Acquisition Campaigns – Execute data-driven, multi-channel campaigns for maximum impact.
Marketing Automation & Optimization – Use analytics to refine campaigns and continuously improve performance.
Case Spotlight: American Lung Association
The American Lung Association (ALA) achieved 50% growth by re-engaging its lapsed members and donors. Learn our strategy for winning back vital support and stabilizing the donor base.
Retaining members is just as critical as acquiring them. We design engagement programs that build connection and loyalty.
90-Day Onboarding Programs – Strengthen retention by engaging new members early.
At-Risk Member Identification – Predict and address churn before it happens.
Proven Renewal Campaigns – Apply tested best practices to drive renewals and reduce attrition.
Personalized Renewal Messaging – Tailor outreach based on engagement history and preferences.
We help you re-engage former members and bring them back into the fold.
Targeted Messaging & Offers – Personalize outreach to reflect past engagement and interests.
Automated Win-Back Campaigns – Deliver timely, persuasive messages through automated drip campaigns.
Multi-Channel Outreach – Use email, social media, digital ads, and direct mail to maximize re-engagement.
If you’re considering how to strengthen membership growth and engagement, we’re happy to have a conversation.