Stop in the Name of Love (How to Start Stopping Strategically)
There is a saying called Parkinson’s Law: “Work expands to consume the available resources.” Which is to say all of your team will always be busy and all of your…
You Can’t Read the Label While You’re Sitting in the Jar: Turning Outward as a Strategy
Eighty percent of executives say creating an “outside in” culture is a high priority for the future. Outside is where the good stuff happens. Buyers buy. Inventors invent. Competitors compete….
(Just Like) Starting Over. How Reliving the Past Can Change Your Future
If you had it to do all over again, what would you change? It sounds like the ultimate idle question. Because you can’t turn back the clock, right? But what…
I`ve Got My Mind Set on You: The Magical Power of Member Focus
A marketing leader once told me: “More is more.” As in, more prospects, more offers, more communications. More stuff. Maybe true, if resources are unlimited. But resources are always limited….
An Offer They Can’t Refuse?
Ask association members why they don’t renew and two in three will say lack of value for the price. Half of them also say lack of engagement or “I forgot”,…
Mission of the Moment? Or the Moment for Mission?
Associations are always “mission first” in word and often indeed, but many have led less and less with mission in their efforts to revitalize their membership. Better member experience and…
Stuck in the Middle with You: A New Vision for Associations
Membership organizations are trusted and beloved middlemen. They convene people, connect resources, curate content, mediate conversations. Or at least they used to do. Things have changed. For as long as…
Affinity Offers: The End of the World as We Know It?
The Future Is Not What It Used to Be Are affinity programs a thing of the past? Or of a future that looks very different? One thing is for sure:…
Tacking into the Headwinds: Strategies from Successful Associations
When we think of headwinds, we think of sailing into the storm, wind whipping our faces, making slow and halting progress against forces beyond our control. Headwinds is a good…
Millennials Are Aliens From Outer Space and Other Misconceptions About Generation Y
In 2015, millennials surpassed Generation X to become the largest population in the workforce. While the majority of the workforce is getting younger, most membership organizations are seeing the average age…