An Offer They Can’t Refuse?
Ask association members why they don’t renew and two in three will say lack of value for the price. Half of them also say lack of engagement or “I forgot”,…
Mission of the Moment? Or the Moment for Mission?
Associations are always “mission first” in word and often indeed, but many have led less and less with mission in their efforts to revitalize their membership. Better member experience and…
Stuck in the Middle with You: A New Vision for Associations
Membership organizations are trusted and beloved middlemen. They convene people, connect resources, curate content, mediate conversations. Or at least they used to do. Things have changed. For as long as…
Affinity Offers: The End of the World as We Know It?
The Future Is Not What It Used to Be Are affinity programs a thing of the past? Or of a future that looks very different? One thing is for sure:…
Tacking into the Headwinds: Strategies from Successful Associations
When we think of headwinds, we think of sailing into the storm, wind whipping our faces, making slow and halting progress against forces beyond our control. Headwinds is a good…
Millennials Are Aliens From Outer Space and Other Misconceptions About Generation Y
In 2015, millennials surpassed Generation X to become the largest population in the workforce. While the majority of the workforce is getting younger, most membership organizations are seeing the average age…